More about the FPEF
The Fresh Produce Exporters’ Forum (FPEF) is a voluntary, non-profit organisation with more than 150 members, accounting for about 90% of fresh fruit exported from South Africa. The FPEF is also a member of Fruit South Africa, together with the country’s main growers’ associations. This position strengthens the FPEF’s role of providing leadership and services to its members, the international buying community and the fresh produce export industry as a whole.
FPEF members consist of fruit and vegetable exporters, producer-exporters, export and marketing agents, pack houses, logistics and other service providers. Whilst membership is voluntary and open to all South African fresh produce export companies and industry service providers, strict accreditation criteria and a Code of Conduct apply to ensure that only competent and reliable marketing agents and grower-exporters are accepted as members of the Forum.
The FPEF is registered with the Department of Trade, Industry and Competition (dtic) as the official Fresh Produce Export Council in South Africa. This enables the FPEF to raise funds for the export industry to ensure participation in major international trade fairs, such as Fruit Logistica Berlin and Asia Fruit Logistica. The annual FPEF Export Directory is distributed during such events to help raise awareness of South African fresh produce.
Essentially a service organisation, some of the FPEF’s services include generic promotions in new and existing markets, the distribution of information to members and representation of the industry in relevant committees. The FPEF also provides training programmes, market access support for emerging farmers and emerging exporters, as well as a placement programme for graduates seeking employment in the fresh produce export industry. In addition, the FPEF manages the Post-Harvest Innovation (PHI) Programme. The PHI programme is a successful public-private partnership – focused on post-harvest research projects across a range of industries within the South African horticultural sector.
The FPEF is also a pivotal link between Government and the industry regarding market access and related matters. More than anything, the FPEF intends to create value for its members to help ensure a profitable, sustainable and globally competitive fresh produce export industry.
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Chief Executive Officer (CEO)
ANTOINETTE VAN HEERDEN
Logistical Affairs Manager
CLAUDIA WALKLETT ROSS
WERNER VAN ROOYEN
Chief Operating Officer (COO)
PHI Programme Manager
PHI Programme Assistant