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General Information

SOUTH AFRICAN FRESH FRUIT EXPORTS

  • Fresh fruit = 50% of SA’s agricultural exports
  • SA = 2nd largest exporter of citrus
  • Fruit types: citrus, pome fruit, stone fruit, table grapes, subtropical
  • 2,7 million tons exported to more than 90 countries
  • Value = R26 billion ($2,4 billion)

HAVE YOU EVER WONDERED

“WHAT IT THE WORLD WAS CUT IN HALF?”

• Fruits and vegetables only within the season

• Unsatisfied needs will lead to unsatisfied consumers

• Empty shelves and wasted category space

• A lack of diversification in the product range

• No exchange of products between the Northern and the Southern Hemisphere to encourage trade and enable economic growth

• Imposed limits for a healthy diet

• One-sided nutrition due to a lack of choice