The Fresh Produce Exporters’ Forum (FPEF) was registered in 1998 as a non-profit industry organization. Its membership is voluntary and open to all companies that export fresh fruit from South Africa.

Whilst its membership is voluntary, strict accreditation criteria are put in place to ensure that only competent and reliable marketing agents and grower-exporters are admitted to the Forum.

The FPEF’s mission is to create, within free-market principles and a deregulated environment, a prosperous but disciplined fruit-export sector. It was established primarily to provide leadership and services to its members and the international buying community.

The following five objectives were tabled by the FPEF’s board of directors as priority areas which would best serve its constituency:

Objective 1: To encourage the international community to use its members as the gateway to procuring South African fresh produce.

Objective 2: To facilitate for its members the procurement of the right fruits from their suppliers.

Objective 3: To signal to the industry – through its accreditation standards – a standard worth aspiring to for all exporters and their producers operating in the South African industry.

Objective 4: To facilitate access for its members to relevant, accurate and timely generic information.

Objective 5: To source funds, over and above the voluntary membership fees, so that the FPEF secretariat can more effectively perform its mandate.

We are quietly confident that these objectives will continue to serve you and our members in the foreseeable future.